UPDATE: The Travis Scott Meal at McDonald's is available to order exclusively through the McDonald's app as of Sept. 22 and expected to be available while supplies last … But whoever that … outright said the Travis Scott Meal helped the brand “connect with an audience that’s been a weak spot over the past 20 years,” meaning specifically consumers ages 11 to 24. [+] The chain added another celebrity meal promotion Monday with Latin pop star J Balvin. This is where consumers are, who they’re watching, who is entertaining them during this unprecedented time. , Chipotle and Dunkin’, which have all landed on Piper Sandler’s newly released Fall 2020 Taking Stock With Teens Survey. At the very least, it’s something fun to break up the monotony of bad news and social distancing mandates. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. Also in that release, McDonald’s noted that J Balvin’s meal is “next up,” leading some of us to believe this celebrity carousel could become a regular thing. Starting next week on September 22, patrons will have to order the meal through the McDonald’s app, according to … McDonald's Travis Scott Meal Calories. “In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal. "I couldn't be more excited to bring the Cactus Jack x McDonald's collaboration to life," Travis Scott said in a statement. Trump's worst nightmare. McDonald’s thinks that means you’ll also want to eat like them. Travis Scott's McDonald’s Meal Is Causing Shortages At Locations Across The U.S. © 2020 BET Interactive, LLC, a wholly owned subsidiary of Black Entertainment Television LLC. The eponymous meal, which officially began selling in stores on Sept. 8 and will be available until Oct. 4, features Cactus Jack’s favorites — a quarter pounder with cheese, bacon and lettuce, medium fries with BBQ sauce and a Sprite with ice — all for just $6. All rights reserved. You may opt-out by. McDonald's limited-time Travis Scott Meal was so popular, it led to a shortage of Quarter Pounders. The special promotion is expected to run until October 4 but, on Tuesday (September 15), McDonalds confirmed with USA Today that some of its restaurants are temporarily sold out of some of the ingredients for the meal while many others are experiencing shortages. If we dig below the surface as to why all of this is worth watching, consider the power of celebrity influencers with that coveted younger demographic, especially during the COVID-19 pandemic. STREAM EXCLUSIVE ORIGINALS, TYLER PERRY AND CLASSIC HITS, Madea’s Farewell The Play - Virtual Museum. During McDonald’s Share. So, that promise of a “sizable marketing war chest” was a welcomed sign of normalcy in an otherwise dark and confusing time. The fast food emporium has teamed up with Texan rapper Travis Scott with the launch of the 'Travis Scott Meal' which is available for a limited period. Wells Fargo No idea who had Travis Scott and McDonalds ever working together on, well, anything. of Use. BET Newsletters are subject to our Privacy Policy and Terms The success of this limited-time offering is also reportedly leading to a shortage, which, again, should be no surprise to those astute pop culture aficionados. This, he added, is the equivalent to one additional month of media in every owned market. The Travis Scott meal with a quarter pounder Travis style, a medium french fry and a Sprite is available now at participating McDonald's. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States. It’s an “unprecedented collaborative partnership throughout meals, style, and group efforts, launching with [Scott’s] signature order on menus throughout the U.S.,” based on the press release. BET Newsletters are sent by BET Networks, 1540 Broadway, New York, NY 10036. www.bet.com, TRENDING IN Travis Scott showed up to a Downey, Ca. (The first was Michael Jordan in 1992.). If there is mystery to the new Travis Scott Meal at McDonald’s, it’s because 1) it’s become so popular that it’s frequently sold out, and therefore, hard to get your hands on; and 2) there’s nothing mysterious about it at all. Travis Scott and McDonald’s confirm they are exploring more promotional opportunities. I cover quick-service, fast casual and pizza restaurants. I have covered the restaurant industry since 2010 when I was named editor of QSRweb. That campaign on its own was wildly popular, but McDonald’s stepped on the gas just two weeks later with a Spicy Chicken McNugget launch–the first flavor change to the chain’s traditional Chicken McNuggets since the product debuted in 1983. MCD Users can unsubscribe at anytime. RELATED: McDonald’s To Name Burger After Travis Scott. An order of medium fries from McDonald’s has 320 calories and the BBQ … The campaign was so successful, McDonald’s experienced a shortage of its signature Quarter Pounders. The Travis Scott meal in McDonald’s released on September 8th. 1 debuts in one year on the Billboard Hot 100. The 2020 bingo card just continues to go crazy. Article content. Oh no. © 2020 Forbes Media LLC.  raised its estimates after indications of positive credit card data from the chain following the Travis Scott promotion. I continue to serve as a contributor for many publications, including QSRweb, Food Dive, Innovation Leader and the Digital Signage Federation. Here are all the artists who posted tributes to the late R&B singer. (Photo by Jerritt Clark/Getty Images for McDonald's), By clicking submit, I consent to receiving BET Newsletters and other marketing emails. The burger alone adds 630 calories. My work has been featured in publications around the world, including NPR, Bloomberg, The Seattle Times, Crain’s Chicago, Good Morning America and Franchise Asia Magazine. Opinions expressed by Forbes Contributors are their own. He has a bevy of BET Hip Hop, Teen Choice, Soul Train, NAACP Image, iHearRadio Music, MTV Video Music and Latin Grammy awards in his portfolio, as well as seven Grammy nominations. Supply chain shortage rumors aside, McDonald’s embrace of these cultural juggernauts right now seems to be working, at least according to a number of analysts. Are subject to our Privacy Policy and Terms of Use Quarter, McDonald ’ s thinks that means you ll. 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